The difference you make

This campaign is all about the little things we all tend to do every day – without even thinking about it – that make a difference to other people. It’s not always big things. Just little friendly gestures that are appreciated. We may not even realize the difference we made in someone else’s life. An extension of the original Play Proud campaign idea - in these ads, we remind people that when they play Atlantic Lottery games, they also make a difference. Because 100% of lottery profit stays right here to benefit our communities.