LOTTO MAX
Dream Big Contest

To drive player engagement and sales of the LOTTO MAX brand, a national contest was launched in the Fall of 2024.

The 6-week contest ( a first for Atlantic Lottery with this Brand) provided players with a second chance to win with the purchase of any LOTTO MAX ticket (in-store or online).

With 30 weekly guaranteed $10K prizes plus one grand prize draw of $1M – we asked players to DREAM BIG!With a combination of in-store point of sale, online, video, Radio and OOH assets, we communicated with more chances to win there’s more chances to dream!