Recruitment

The CPA Atlantic School of Business offers the education and practical experience to acquire a CPA designation in Canada. CPA Atlantic are one of only four schools in Canada and the only option for Atlantic Canadians looking to earn this prestigious designation.

However, students don’t necessarily have a high awareness of the designation even accounting students. Many don’t understand the benefits of the profession and Media does not do the accounting profession any favours. We set out to raise awareness of the benefits of earning a CPA – three letters can change everything. An annual media strategy which includes OOH, Video, Online and Audio launched in the Fall of 2024.