Public Awareness Campaign

Nova Scotia Nature Trust engaged Haylo to lead the development and deployment of a public awareness campaign celebrating the successes of Nova Scotia’s Land Legacy Trust.

The campaign, driven by social media content and supported by a landing page, engaged and informed Nova Scotians on the 14,000 hectares of wilderness now protected thanks to the province’s $23 million investment to-date.

Without this financial commitment, and the leadership of the Trust partners to leverage the investment, Nova Scotia was at threat of these ecologically significant areas disappearing forever.