Europe Market Development Program

Here’s a campaign that’s attracting attention from Atlantic Canadian businesses who have interest in growing export sales in Europe! The Atlantic Chamber of Commerce (ACC) tapped Haylo to help them drive interest and applications for their Europe Market Development Program. 

Backed by program partners including ACOA, Innovation PEI, NL Tourism, and Opportunities NB, ACC engaged Haylo to deliver strategy and content that would drive applications. Media relations in all four provinces helped generate early awareness. A targeted digital media strategy was then deployed to boost content, in addition to leveraging the owned social media channels of the program partners. The clever creative was then nicely packaged and presented on their website to ensure a user experience that was both consistent and engaging.